Heinz First Harvest
Boondoggle Amsterdam asked us (Random Studio) to help think of, and create a website to promote the new Heinz First Harvest product. Heinz First Harvest is a once in a year limited edition of the a tastier Heinz ketchup, for which only the best products are used. Through the website the users can get information about the production process, from the planting of the seed until the botteling. We made a highly interactive plant, which grows over time, unlocking new content. Weather conditions are loaded in dynamically to reflect the current situation of the plants.
The campaign also had two competitions that used Facebook connect. The first was giving away 300 of the Heinz First Harvest bottles. The second competition element used the unique code on each bottle to win a trip to Lisbon in Portugal. The whole campaign is currently running in 6 countries, The Netherlands, Belgium, Germany, France, Sweden and Spain.
Below you can find the promotion video for the campaign, created by Boondoggle Amsterdam:













